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Subseries 19 - Marketing and sales records

Title and statement of responsibility area

Title proper

Marketing and sales records

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  • Textual record

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Statement of scale (cartographic)

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Issuing jurisdiction and denomination (philatelic)

Dates of creation area


  • 2003 - 2008 (Creation)

Physical description area

Physical description

0.28 m of textual records

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Scope and content

Subseries contains records documenting VANOC's marketing, sponsorship and sales activities, including general marketing, use of mascots in association with advertising and sponsorship, provision of services to sponsors, communication of rights and benefits to licensed suppliers. A substantial portion of the records relate to brand protection - efforts by VANOC to prevent unauthorized use of VANOC emblems, imagery and trademarks, and to thwart so-called "ambush marketing" by businesses not officially associated with the Games.

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This subseries corresponds to section 19 in the VANOC records classification system. Records in this section were given codes in the range 19000-19999.

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