Item is a film which contains several color commercials from B.C. Sugar Refining Company's 1975 television advertising campaign. According to the list accompanying the reel, the contained commercials are as follows: 1. Sugar - Sweetness - Manitoba Ending, :60; 2. Sugar - Birthday Cake - Manitoba Ending, :30; [3. Sugar - Sugar Daddy - Manitoba Ending, :30]; [4.] Sugar - Birthday Cake - Alberta Ending, :30; [5.] Sugar - Birthday Cake - B.C. Ending, :30; [6.] Sugar - Sweetness - Alberta Ending, :60. The third commercial was not included in the list, and the title has been supplied from a list accompanying a different reel with the same commercial. All six commercials feature the same backing song, "Call On Your Sweetie, Sugar," and depict family moments made better by sugar.