Subseries consists of negatives created by W.J. Moore during his career as a commercial photographer specializing in panoramic photography. He worked under his own name and Canadian Photo Company. Photograph subjects include: industries (lumber, sawmills, shipping, ship building, pulp and paper, fishing, canneries, mining and agriculture), transportation (railways, ships and automobiles), landscapes and ocean views, waterfronts, harbours and docks, views, houses, buildings, group portraits (military, police, associations, conventions, employees, and social groups), sports and recreation. Geographic areas represented include: Vancouver, Lower Mainland and the Fraser Valley, British Columbia and Alberta.