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Fonds AM1453 - Green and Huckvale Advertising Ltd. fonds

Radio ads - The Harrison, Feb 20/79 Radio ads - The Harrison, Mar 5/79 Radio ads : The Harrison Hotel demo cuts : 'travel age west', 'winter doldrums&#03... Radio ads : The Harrison Hotel : 'get this' Radio ads : The Harrison Hotel : 'only better' Radio ads : The Harrison Hotel : 'congratulations', 'golf holiday 1980' Radio ads : The Harrison Hotel : 'xmas', 'fall', 'rain' Radio ads : Harrison Hotel : 'congratulations', 'rain revise' Radio ads :  'NEC see touch hear', 'Nippon Electric Co. see touch hear', &#03... Radio ads : 'Christmas countdown', 'NEC 8000 package', 'multiple choice&... Radio ads : Western Optical : 'designer frames interior', 'children's glasses...

Title and statement of responsibility area

Title proper

Green and Huckvale Advertising Ltd. fonds

General material designation

  • Textual record

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Title notes

  • Source of title proper: Title based on the provenance of the records

Level of description

Fonds

Reference code

AM1453

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Class of material specific details area

Statement of scale (cartographic)

Statement of projection (cartographic)

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Issuing jurisdiction and denomination (philatelic)

Dates of creation area

Date(s)

  • 1975-1985 (Creation)
    Creator
    Green and Huckvale Advertising

Physical description area

Physical description


  • 5.64 m of textual records and graphic materials
  • 12 audio tape reels
  • 6 architectural drawings

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Archival description area

Name of creator

Administrative history

Green and Huckvale Advertising Ltd. is a Vancouver advertising and public relations agency that handles a mix of corporate, service, retail, government, and manufacturing clients. It was formed in 1975 as Sprackman, Green and Huckvale Advertising, with Joan Green as President and Creative Director; Mel Sprackman as Director of Client Services (in charge of accounts and business development); and Marnie Huckvale as Public Relations Director. Sprackman left the company in late 1979. Initially, the agency provided creative services only, but quickly grew into a full service agency, with clients whose market areas covered all of Canada and the Pacific Northwest. By 1980, it was a medium-sized advertising agency organized into several departments: Account Services, Creative, Media, Production, Traffic, and Public Relations.

Its wide variety of clients in the private sector included BC Automobile Association (BCAA), Granville Island Public Market, Harrison Hotel, London Drugs, Mohawk Oil, NEC, and Purdy's Chocolate. The company was also one of the pioneers in providing public relations services to various levels of government, helping them to promote their services and plans, and to establish a good public image. Its public sector clients included BC Ministry of Health, BC Ministry of Lands, Parks and Recreation, BC Housing, and the City of Vancouver.

In 1986, the company became dormant and remained so for three years. It was reactivated in 1989, again a full service agency, but with staff hired on a project basis only. Green and Huckvale continued to provide print and broadcast advertising in all media, eventually including web site design. However, the company came to focus increasingly on business and advertising planning.

Custodial history

Green and Huckvale Advertising Ltd. dontated the records to UBC Faculty of Commerce in February 1985. The City of Vancouver Archives acquired the records from UBC in two accessions on May 21, 2004 and August 3, 2004.

Scope and content

The fonds consists of records relating to the agency's early advertising and public relations projects for various local clients. Includes account management records, correspondence, graphic and advertising copy development records, as well as sample project deliverables. Fonds is arranged into is four series: Client case files - textual and graphic materials (1975-1985); Client case files - sound recordings (1978-1980); Creative design development files (1978-1982); and Expo 86 project [ca. 1985].

Notes area

Physical condition

Immediate source of acquisition

The City of Vancouver Archives acquired the records from UBC in two accessions on May 21, 2004 and August 3, 2004.

Arrangement

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Availability of other formats

Restrictions on access

Access to some of the records in this fonds is restricted. Please consult the archivist.

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Series descriptions and file lists available.

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