Edward "Ted" Goodall was born in Wells, Somerset, England on September 3rd, 1909 to Mabel and Sidney Goodall. His father was a barrister and solicitor and mayor of Wells. He attended Monmouth College in Wales as a boarder and while there studied art under the guidance of art master Marcus Holmes. Edward immigrated to Canada in the mid 1930s. In Victoria on November 1, 1937 he married Caroline Puckle. He joined the Royal Engineers during WWII, specializing in camouflage of buildings and equipment. It was at this time that the idea of pen and ink and pencil post cards came to mind. He applied for the copyright to "Goodall's Pencil Postcard Series" in 1942 and began drawing scenes on Vancouver Island with considerable success. He purchased a home on Wilmot Place in Oak Bay in 1945 where he built his first studio in the coach house. He continued to work as a commercial artist and painter. He designed personal Christmas cards for dozens of people including the Premier of British Columbia and the Lieutenant Governor, as well as personalized cheques for many prominent Canadians including timber magnate H.R. MacMillan. Other commissions included: the Illustrated London News, the Canadian Pacific Railway, and Canadian Stevedoring.
Ted was an avid hiker and skier with the Alpine Club of Canada. He always found time to make watercolour sketches and drawings while hiking and skiing which inspired him to create a calendar of watercolours. He also photographed mountain scenes which he sold to postcard companies. In the mid seventies he was approached by a Mr. John deJong of Canadian Gallery prints in Port Moody who eventually became his agent and a very successful series of limited addition prints were issued over a number of years. Art cards were also produced and he no longer had to spend time promoting his work.
Despite his advanced years he was very active until his death on September 12th, 1982 at 73 years of age.