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Item : 2011-092.0212 - 1975 television advertising program : call on your sweetie sugar

Title and statement of responsibility area

Title proper

1975 television advertising program : call on your sweetie sugar

General material designation

  • Moving images

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Title notes

  • Continuation of title: ...BC Sugar, Alberta Sugar, Manitoba Sug. 16 mm color sound prints

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Reference code

AM1592-1-S3-: 2011-092.0212

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Class of material specific details area

Statement of scale (cartographic)

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Issuing jurisdiction and denomination (philatelic)

Dates of creation area


  • [1975?] (Creation)
    Date supplied from housing container.

Physical description area

Physical description

1 film reel (4 min., 19 sec. ; 48.31 m) : acetate, 24 fps, color positive, col., sound, optical track ; 16 mm + 1 contents list

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Custodial history

Scope and content

Item is a film which contains several color commercials from B.C. Sugar Refining Company's 1975 television advertising campaign. According to the list accompanying the reel, the contained commercials are as follows: 1. Sugar - Sweetness - Manitoba Ending, :60; 2. Sugar - Birthday Cake - Manitoba Ending, :30; [3. Sugar - Sugar Daddy - Manitoba Ending, :30]; [4.] Sugar - Birthday Cake - Alberta Ending, :30; [5.] Sugar - Birthday Cake - B.C. Ending, :30; [6.] Sugar - Sweetness - Alberta Ending, :60. The third commercial was not included in the list, and the title has been supplied from a list accompanying a different reel with the same commercial. All six commercials feature the same backing song, "Call On Your Sweetie, Sugar," and depict family moments made better by sugar.

Notes area

Physical condition

Mild soiling, mild warping (only noticeable within the second half of the reel), mild scratches, cinching, severe colour fading (magenta).

Immediate source of acquisition


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Availability of other formats

This item is available as an MPEG2 file.

Restrictions on access

Playback of physical film restricted for preservation reasons.

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Copyright: City of Vancouver; expiry: 2046-01-01

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Under copyright

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Copyright transferred by donor.





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Container name

  • Box: F17-F-30
  • Box: 726-C-06
  • Box: 708-C-06