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Communications and Media Relations
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.81 m of textual records
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Series contains records of the Communications and Media Relations (CMR) administrative unit. The unit promoted awareness of BidCorp's efforts and activities. It facilitated support for the Olympic bid, and BidCorp's efforts, as well as managed the organization's relationship with the public, the media, governments, sponsors, and other entities. It developed BidCorp's overall communications strategy, as well as sought community and stakeholder feedback to gauge its effectiveness. A considerable part of BidCorp's purpose was publicity, so this unit was involved in nearly all major endeavors the organization undertook.
The series is further divided into eight subseries: Advertising and Awareness Campaign, Cooperation and Liaison, Collateral Production, Communication Strategy and Direction, Logos, Public Relations Services, Research Program, and TELUS and BidCorp Decision 2010 Media Guide.
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